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Akinori Ono's Homepage
Research
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Outline of Research
　　My major field of research is marketing and consumer study.
　　I am placed with the aim of building and testing a comprehensive theoretical model which can be used for explaining and predicting the various phenomena dealt with in marketing study.　I proceed with my research with taking into consideration subdivided research areas - for example, advertising, distribution, decision making, and consumer behavior -, as well as related fields - for example, economics, sociology, and psychology - at the same time.

Source:　Keio Univ. Faculty of Business & Commerce ed., Staff List
(J to E translated)
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Personal History
Education
2003 Acquired Ph.D. in
Graduate School of Business & Commerce, Keio Univ.
2000 Finished Ph.D. cource in
Graduate School of Business & Commerce, Keio Univ.
1997 Acquired M.A. in
Graduate School of Business & Commerce, Keio Univ.
1995 Acquired B.A. in
Department of Business & Commerce, Keio Univ.
a 22nd-term member of Prof.Takeshi Shimizu's Seminar of Marketing

Positions Held in the University
2003 -present Associate Professor,
Faculty of Business & Commerce, Keio Univ.
2000 -2003 Assistant Professor
Faculty of Business & Commerce, Keio Univ.
1997 -2000 Instructor (Terminable) [-2000]
Faculty of Business & Commerce, Keio Univ.

Academic Societies
2000 - Japan Society of Marketing and Distribution
2000 - Japan Association of Consumer Studies
1997 - The Society of Business and Commerce, Keio University

Study Abroad
1997 Exchange Programme, Cophenhagen Business School
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Major Publications
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"Consumer Knowledge and Information Search"
Mita Business Review, Vol.47, No.3 (August, 2004), pp.9-22
※ a PDF image file （14 pages ・ ?KB）
A Comprehensive Theoretical Model of Marketing
Ph.D. Thesis, Keio University (January, 2003)
"Brand Strengths and Their Various Sources"
Mita Business Review, Vol.45, No.1 (April, 2002), pp.13-40
※ a PDF image file （28 pages ・ 1,948KB）
"Product Diffusion and Social Meanings of Products: A Simulation of Interdependent Preferences"
Mita Business Review, Vol.44, No.1 (April, 2001), pp.13-40
※ a PDF image file （28 pages ・ 4,013KB）
"A Simulation of New Product Diffusion Model Including Adopters' Categories: An Examination of Difference in Consumer Characteristics Relatied to Information Conveyance"
Mita Business Review, Vol.43, No.2 (June, 2000), pp.45-66
※ a PDF image file （22 pages ・ 2,981KB）
"Customer Satisfaction: Concept Refining in a Brand-Choice Model"
Mita Business Review, Vol.42, No.6 (February, 2000), pp.1-30
※ a PDF image file （30 pages ・ 3,845KB）
"Consumer Involvement: Reexamination Based on the Multiattribute Approach"
Mita Business Review, Vol.41, No.6 (February, 1999), pp.17-43
※ a PDF image file （32 pages ・ 4,973KB）
"Product-Differentiation Models and the Concept of Advertising: the Foundation for a Comprehensive Theoretical Model of Marketing
Mita Business Review, Vol.41, No.1 (April, 1998), pp.59-83
※ a PDF image file （25 pages ・ 4,110KB）
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-		 All written in Japanese.
The author thanks to the Society of Business & Commerce, Keio University.
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Copyright (c) 2000-2005 A.Ono. All rights reserved.