シライ ミユリ 白 井 美由里 教 授 【Webページ】
〔論文〕 1."The Role of Implicit Theories in Consumer Intertemporal Preference" (単著), Journal of Consumer Marketing, Vol. 40, No. 7, 2023 2."Which Loyalty Program Do Customers Prefer: A Coalition Program or a Single-firm Program?" (単著), Journal of Services Marketing, Vol. 37, No. 5, 2023 3."Vertical Line Extensions: Consumers’ Preferences for Downward and Upward Extensions" (単著), Asia Pacific Journal of Marketing and Logistics, Vol. 35, No. 8, 2023 4."Unit Pricing for Multiple Product Sizes: Identifying Moderators and Mediators of Consumer Evaluations" (with Takuya Satomura), European Journal of Marketing, Vol. 55, No. 5, 2021 5."Understanding Consumer Perceptions of Quality Based on Package Size: The Moderating Role of the Evaluation Context" (単著), International Journal of Retail & Distribution Management, Vol. 48, No. 7, 2020 6."Underdog Effects: The Role of Consumption Domain and Retail Crowding" (単著), Journal of Consumer Marketing, Vol. 34, No. 5, 2017 7."Effects of Price Reframing Tactics on Consumer Perceptions" (単著), Journal of Retailing and Consumer Services, Vol. 34, 2017 8."Impact of 'High Quality, Low Price' Appeal on Consumer Evaluations" (単著), Journal of Promotion Management, Vol. 21, No. 6, 2015 9."Consumer Expectations Concerning Timing and Depth of the Next Deal" (with James R. Bettman), Psychology & Marketing, Vol. 22, No. 6, 2005 〔著書〕 10.『このブランドに,いくらまで払うのか −「価格の力」と消費者心理−』(単著),日本経済新聞社,2006年 所属学会・団体: Association for Consumer Research,The Academy of Marketing Science,日本商業学会,日本マーケティング・サイエンス学会,日本消費者行動研究学会 海外歴: 1995-1996 Visiting doctoral student, Wharton School, University of Pennsylvania 1999-2001 Visiting scholar, Fuqua School of Business, Duke University |